The Truth About Social Media for Small Businesses
Social media has changed the way we communicate with our customers. As a small business owner, you probably wear many hats. Prioritizing social media may be the last thing on your list, and it can be easy to forget about when running your business.
The reality is, marketing will allow you to keep doing what you love, and social media marketing is no exception these days. It can be valuable for businesses of any size or industry, and the ability to find new customers on social media has a direct impact on sales.
Here are a few tips to help you effectively market your business on social media.
Stick to the Best Platform
With Facebook, Instagram, Twitter, Snapchat, Pinterest and more popping up every day, it’s difficult to choose which platforms to specialize on. Different people prefer to use different platforms. It’s important to figure out who you are trying to reach on social media, and where they can be found.
By knowing where your target audience spends their time, it can be easier to master one or two platforms to promote your business. By initially staying put and mastering your marketing strategy on these platforms, you will widen your efforts in the future.
Use Visuals to Connect with Your Target Audience
The phrase “seeing is believing” is one of the best ways to connect with your customers. By providing high-quality images and videos, you can show what your business is capable of. People form their opinions on what they see, by creating visuals you will be able to encourage a positive opinion about your brand.
A strong social media presence isn't just about how often you post. What you post is just as important. If your small business sells handmade dog toys, you wouldn't want to target people without a dog. Or, if you are trying to market for affordable homes in Dallas, TX, you should think about the demographic and personality of your ideal buyer by making your visuals and content speak to them.
Don’t Keep Your Followers Trapped
Social media, in a nutshell, doesn’t really help your business. Being active and having many followers means nothing if they just follow you without any action. You want them to check out your products or services, read a blog post, or watch some of your in-depth videos.
Most of these actions occur off of social media. The easiest way to do this is by directing your social traffic to your website, online store, or blog. Almost all social media platforms have linking opportunities, whether that is directly in a post, in a story, or in your bio.
Just Z Designs offers social media management as one of our digital marketing tools. We can help your business plan a strategy, create content, and offer insights on how to engage with your customers.
If your business is interested in learning more about social media marketing, schedule a quick consultation with one of our social guru’s by calling 214-549-9909 or emailing us at firstname.lastname@example.org