Marketing Trends for the New Decade
The way we market our businesses changes with culture and innovation.
Marketing is no longer telling people what to buy, but rather providing reliable information that keeps them coming back for more.
It is important to strategize how to effectively and efficiently allocate your marketing budget.
Here are five marketing trends that make a direct impact in 2020:
Personalization is key to a successful marketing campaign.
Most companies will be targeting very precise audiences, and users will only be viewing (and responding to) hyper-relevant messaging. Business owners and marketing directors need to think of what will compel a consumer to buy their product or service.
A chef won’t likely buy a tractor and a farmer probably won’t be in the market for a commercial oven. You must know your audience.
Successful companies are already working with influencers.
Studies show that 86% of women consult social media before deciding on a product. If women are the key decision-makers in the purchase of your product or service, you need to focus heavily on social media. And you need to identify the influencers that reach your target demographic.
With 40% of consumers using ad-blockers, the average click-through rate is rapidly diminishing. There is also a continuing decline in print advertising. When is the last time a newspaper or magazine advertisement directly impacted your purchasing decision?
Influencers are filling the gap.
The Influencer Marketing Industry is expected to hit $10 billion in 2020.
Companies are focusing more on video content.
Through short yet impactful videos, companies are directly engaging their customers by providing useful information on all the unique features of their products or services.
When companies increase transparency, their customers tend to trust and respect their expertise more. Today, the average person watches more than an hour and a half of online video content per day, with 15% of viewers averaging more than three hours.
Research indicates that companies producing transparent and easy-to-digest information are likely to retain 94% of their customers.
Having high-quality content that engages and educates users helps to keep customers on your site, and the longer a customer is on your site, the more likely they are to make a purchasing decision.
In 2020 and beyond the quality of search results will improve dramatically.
The best place to hide a dead body is on the second page of search results.
Overall Customer Experience
Consumers have all the power.
They are no longer sitting and waiting for a TV commercial or print ad to direct them in what they should purchase. They are doing their own research.
If your website takes more than 5 seconds to load, you will lose 90% of potential customers.
If your website is hard to navigate and difficult to find information, how do you expect a customer to make an educated purchasing decision?
Get Ready for a New Decade
Now is the time to refine your marketing strategy for the new decade.
All five of these breaking trends rely on fresh content.
If you only take one thing away, it should be that all businesses, small and large, need quality content across all of their marketing channels. And they need it now.